Honesty and Transparency: Reinforcing our business relations – Our ultimate target

Reliability and Accountability: Achieving deliverables– Customer loyalty

Motivation and Optimism: Performing with creativity and innovation – Drive our new initiatives

Quality and Efficiency: Driving our development and improvement – Credential and credibility

Commitment and Consistency: Leading to valuable partnerships – Measure our success

Risk prevention: Safeguarding our initiatives and deliverables – Ensure our stability